Marketing Collateral

Marketing collateral is a support system that is used to support the primary advertising message of any company to consumers. Proper utilization of this support system can make your primary advertising more successful and profitable. But this is possible only with professional marketing collateral services offered by Adfractal.

We are here for your help with our expertise and technologies. We will help you out as only effective marketing collateral can work for growth of any company. With our long experience and knowledge, we use marketing collateral for advertisement of the products or services of a company in best possible way.

Our Planning

For the success of your marketing campaign, we plan for your marketing collateral in such way, and make your business as a vital and integral component. When we plan for marketing collateral, we focus first on the intended purpose of your marketing process. Our experts think about how your collateral is going to be used for promotion of your business. Accordingly, we create plans for proper utilization of the support system. We take care of your facility and give an easy access to you work by resolving issues raised in the way of your purpose, audience, and delivery format of media and message content.


Our designers give a great appearance to your marketing collateral by their creativity and designing skills. Here are a few important things that we take care of while we designing collateral for a better performance.

1) Main Focus

For a better design, we focus on the strategy of your marketing. First of all, we outline the content which is going to be used for your marketing collateral and then we start your next marketing campaign. With this, you can get prevented from a losing focus on the themes and types of the content which is about to be promoted.

2) Style Guide

By creating a style guide for you, we sort out the various elements that are very helping to make up your collateral more efficient. It helps in outlining the elements of the theme also including your logo, key graphics, key phrases, your fonts, and the brand-oriented words. Creating a style guide helps you to keep your audience in mind, which is helpful for effective collateral with your target demographics.

3) Revision of Current Materials

Current marketing material has some strong points and the simple elements of weak points that work for readers. We examine your current material for a consistent theme and the right audience. We also check whether the words and graphics are correct or not.

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